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An essential part of your online credibility is ever-increasing online visibility – what is your SEO game plan? In the era of digital communication, Search engines like Google keep updating their ranking algorithms. Thus, your website might face difficulty and can’t see the expected traffic. It’s pretty frustrating. Right? So, it is high time you require a customized holistic approach towards Search Engine Optimization to achieve end business goals.
Feeling worried? Relax! Your search for an expert team for guided SEO ends here. We, a group of SEO experts at By Value Money, are all equipped with a foolproof SEO game plan so that you can achieve long-term SEO success. First, you have to find out what’s hindering your website from ranking on organic search results. Once you identify the possible roadblocks, it’s time to curate some of the best content for your target audience. This is where our role comes in! Through our robust action plan, we help you get increased organic traffic, ensure higher-ranking success, and make you experience endless opportunities.
Through this blog post, we will enlighten you on a data-driven step guide that weighs on your website performance. We will also throw light on some of the ranking factors that can ensure revenue growth. So, let’s deep dive in.
10 steps to an effective SEO Content Strategy
Want to win over ever-changing Search Engine Algorithms? Are you someone who finds terms like domain authority, link building, search landscape, and backlink profile overwhelming? Here’s a step-by-step SEO game plan to teach you in simple terms, how to direct your marketing efforts and start getting more traffic to your valuable content immediately.
Make a list of topics
Search engines always prioritize content that focuses on the pain points of its audience. Google closely looks at the content’s quality, whether they add value to the readers or not. So, our in-house experts uncover a list of relevant topics that your audience wants to know from you. You need to know your Ideal Customer Profile to ensure a successful lead generation. So, put your user first and pick a click-worthy topic.
Put together a list of long-tail keywords based on these topics
Once you discover specific topics, start with the keyword research process. Assign a list of the most relevant keywords with medium difficulty to those topics or posts. Please note, taking keyword difficulty into account is crucial here. Try to understand your searcher’s intent and then map the target keywords with the tailored content. Basically, what are the search terms that your target audience is putting in the search bar of Google? This way, you can improve your rankings in search engine that you are targeting. Visitors often use long-tail keywords or longer phrases when desperately looking for something online. Hence, it is best to use those low-competitive keywords in your digital campaign and perform better in search ranking.
Build pages for each topic
People usually turn to your website to know some specific information. So, it’s your turn to cover each of your pages with in-depth and actionable topics so that you can build authority over a particular subject. If you provide your readers with valuable information, they will be motivated to stay on your page, and your site will likely rank higher on SERP. A well-designed website is a digital marketer’s dream. From taking note of file size to its SEO performance, quality links, and an overall solid foundation.
Set up a blog
Want to boost audience engagement? Pen down on well-researched blog posts that help your audience solve their problems. Since the competition is high, you must generate pro-level content to attract your target audience. Instead of dull, boring, no-image content, rely on custom infographics, real photos, and videos. Hire the industry’s best SEO professionals or use SEO tools to make your blog engaging and optimized.
Create a consistent blogging schedule
So you can create some incredible blogs. That’s fantastic! But being consistent is a real challenge for you. With a successful SEO game plan, set your goal and organize a blogging schedule to stay regular. Get help from powerful tools like Trello, CoSchedule, Tumblr, and Airtable to outline your content calendar. You can increase your shares, followers, subscribers, traffic, and conversions by scheduling. Studies show consistent posts can achieve 30% more traffic than inconsistent ones.
Focus on the quality of Content
While typing queries, search algorithms correctly predict what you are searching for. Well, Google records information in the server to help you unknowingly. That’s why your website needs to publish valuable and relevant content to the users. Create high-quality content in the form of social media posts, videos, reels, blogs, and templates to make your visitors return again and again.
Develop creative content strategies
It would be best to think beyond publishing creative content to make your website excel in search engine marketing. If you ask me, always rely on extensive analysis on Google search console, content development, technical audit. All this along with keyword research to develop a complete SEO strategy for your online presence. Embrace some creative tactics, including producing ebooks to build authority, partnering with journalists for backlink-building strategies, etc.
Aim for conversion-focused web design
Amongst all the SEO efforts, endorsing conversion-focused web design invites your users to take immediate action. As a website owner, you must focus on what works best for your audience. Besides making it attractive, you need to keep some actionable buttons so visitors can easily connect with you. Be it giving bad reviews or making a purchasing decision, you must ensure your website is easily accessible to the public.
Benchmark your performance with strategic Keywords
Want to track your website’s progress? Select the best-performing keywords that will make a whole difference in search engine algorithms. Choose only those keywords that are closely associated with your business. With the right keyword strategy, you can understand audience psychology, discover the most relevant keywords, analyze their power in bringing web traffic, and improve opportunity scores.
Deep dive into SEO & Content Reports
The last step of a result-driven SEO game plan is measuring every page of your site to visualize a detailed picture of its performance. At By Value Money, we review monthly and quarterly SEO and content reports to get a clear idea of the conversion rate. Our analytics reports are presented based on three parameters: engagement, visibility, and conversions.
Frequently Asked Questions
Q1. How long does it take to execute a new SEO game plan for my business?
A1. Executing a new SEO game plan for your website is a custom-made process. Hence, the duration depends on a multitude of factors, including the present status of your website, your unique marketing objectives, the number of pages required, and more. However, we usually take 3 to 4 months to revamp a website.
Q2. How beneficial is an SEO game plan for my business?
A2. If you want to reach your end customer, investing in a custom SEO game plan will be the best decision for your business. Here are the top benefits of prioritizing long-term SEO strategy:
- Removal of spammy backlinks that are sourced from link farms
- High conversion and high return on investment
- Enhanced brand awareness and reputation
- Improved user-experience
- Building genuine customer relationship
- Generation of more organic traffic
- Outperform your competitors
Q3. How can I make my website SEO-optimized?
A3. Follow the below-mentioned steps, and you will easily make your site SEO-optimized.
- Do thorough keyword research in accordance with the search volume.
- Include the most specific keywords in your content.
- Experiment with varied formats including images, carousel posts, visuals, and infographics.
- Ensure incorporating on-page optimization techniques like keyword placement, catchy titles, H1 tags, meta description, enticing call-to-action, internal links, external links, etc.
- Create content that is highly engaging and adds value to the readers.
- And most importantly, upgrade content regularly.
Q4. When can I see the results?
A4. Once we take over your website for optimization, it takes hardly two months to start getting qualified leads. Companies we have already partnered with are experiencing positive results within six months. Please clarify that multiple factors influence how fast you notice the outcome. Here are the parameters like backlinks you own, your domain age, current SEO strategy, amount of optimized pages, and others.
In today’s digital era, turning towards a personalized SEO strategy has become a necessity for every business. You need a result-driven SEO game plan if you want to outrank your competitors faster and experience long-term success. Start dreaming big, my fried!
Remember, the most potent SEO game plan can help your business make a magnetic online presence and resonate with your target audience for higher conversion.
So, are you all set for a personalized SEO game plan?
Hi! My name is Sairam Iyenger, and I have curated By Value Money. We are a squad of dedicated SEO experts who have already assisted more than 50 companies with exceptional records of generating sustainable website growth.
If you are searching for endless SEO opportunities for boosting your site, email me at email@example.com, and I will reply to you with some brilliant solutions.