As per the globenewswire, the global search engine optimization services, the market collected $46 billion in 2021 and by 2030 it’s going to achieve the market size of $234 Billion at a CAGR of 17% from 2022 to 2030.
If the demand of the service is growing at a rapid scale, imagine how important SEO is for creating an identity in the digital real estate which would not only impact organic ranking but also small businesses can take advantage of SEO lead generation as well.
The reason I said digital real estate is because every blog content is trying to fight for a place to get maximum traction that could rank on page 1. But even though the barrier to entry is easy, still very few blog contents make it to Google’s first page.
There are several factors that determine the path towards ranking on first page, please refer the following points that you can use while focusing on SEO, here you go:-
1. Website Speed :
It is extremely frustrating for a user to wait for a longer period of time just so that they can access your website, which is just one among millions of websites. Hence, it becomes very crucial to ensure that you optimize your website speed for better user experiences, as UX indirectly contributes to SEO.
The only question is, how to improve your website speed?
- Ensure that you compress images.
- Just remove plugins that are not required.
- Remove unnecessary scripts that you have inserted in the headers of the website.
- Make your website mobile responsive, since mobile users are usually the major traffic contributors.
2. Keyword Research :
Keyword research is the cornerstone of SEO and is particularly vital when it comes to lead generation. But how does it contribute to lead generation?
Keyword research aids in discerning the types of keywords a user inputs when intending to make a purchase.
These specific keywords are identified as transactional keywords. Therefore, if your goal is to boost your daily or monthly lead numbers, it’s important to shift your focus towards transactional intent keywords with low competition. By leveraging these, you can significantly improve your lead generation efforts.
Always remember keyword research is the heart and soul of SEO as it helps you target audience based on User Search Intent.
The more you focus according to your user search intent, the better lead generation will happen for you through SEO.
As per my experience, the search queries from the Google Search Console plays a major role as it makes you realise what keywords is your website currently visible for based on which you can decide if you want to further rank for it or not depending on the search volumes and relevancy it has.
3. Link Building:
Links play a crucial role in Google rankings, alongside other factors such as UX, content, and more.
According to the Semrush blog, the more websites link to yours in the niche, the higher your website will rank in the SERP, as it is seen as the most relevant.
Although it is a fact that more links means better chances of ranking, always remember that quality links are the key to better ranking rather than just gaining spammy backlinks or doing black hat SEO.
Here are some effective tactics for link building :
- Guest Posting
- Directory Submissions
- Business Listings
- Social Bookmarking
- Broken Link Building
4. Local SEO Strategies:
If your business caters to a local audience, that’s a bonus.
In such cases, make sure to include locally searched keywords by your prospects.
In addition, listing your business on websites that enable contact or outreach can expedite your lead generation process.
5. Competitor Analysis:
To differentiate yourself, you need to understand how you vary from others. This requires identifying your competitors and analyzing their strengths and weaknesses. Then, strategize how you can differentiate from them. Two of my favourite tools for conducting competitor analysis are Semrush and Ahrefs.
Both excel in competitor analysis; the only difference lies in their pricing plans and the additional features they offer.
6. On-Page Optimization:
One of the primary ranking factors in SEO is On-Page Optimization.
On-Page SEO involves optimizing your website to help search engines understand its content.
In simple terms, the better your On-Page SEO, the more effectively Google or any other search engine can comprehend your website’s content, enhancing your ranking chances.
Here’s a short checklist to start with On-Page SEO:
- Meta Title
- Meta Description
- Alt Text
- Image Size
- Internal Linking ( Inbound Links )
Position yourself as per the high demand SEO trend and use it as per your advantage. In terms SEO Growth isn’t merely based on content quality or quantity. It also depends on various other factors that enable one to grow, create, and present themselves to the world.
Frequently Asked Questions:
Absolutely. Since you are ranking what people are searching for, there are high chances they would be a potential prospect for your product or service.
SEO in general increases website visibility and improving ranking in search results means that it attracts quality traffic. Since your website pops up in the first page of google that certainly portrays its credibility which is why a visitor becomes a potential prospect.
Higher traffic means higher credibility which generates trust leading to increased engagement and conversion.
- Attract: Draw in the right audience with the right marketing efforts using targeted marketing strategies.
- Convert: Use landing pages, forms, and calls-to-action to convert visitors into leads.
- Nurture: Engage leads through tailored content, maintaining their interest.
- Close: Convert nurtured leads into customers using effective sales techniques