While everyone says “Content is King”, I would like to add that link building is the queen as it constantly keeps on supporting the king to expand his kingdom further and rule better. The benefits of link building can scale your domain authority to a whole new level. The only difficult part about link Building is that, it consumes a ton of resources like money and time, so if you are someone who is just beginning in the world of link building, be ready to invest hours of time and money in it.
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What is Link Building?
Link building is nothing but a way to gain inbound links or incoming links from other websites to yours. These links help you generate various kinds of traffic on your website such as organic traffic and referral traffic and also enable you to improve your domain scores or domain authority of your website in the process.
The results of link building depend on multiple factors such as the domain authority of the site from where you are getting the link, the kind of link-building strategy you plan on implementing, the kind of links you plan on achieving from the campaign (Do-Follow or No-Follow), etc.
Remember, the results will only be positive if multiple factors are aligned with each other in a strategic manner.
So, if you are someone who is just getting started on link building without a clear purpose in mind, please ensure that you have a definite vision of why you are doing link building before executing various link-building strategies.
7 Benefits of Link Building You Must Know
1) Increased Domain Authority [MOZ] or Domain Rating [AHREFS] –
The above screenshot is the result of the last 2 months’ efforts in link-building.
Domain authority is one of the most important aspects that impact the ranking factor of a website. If you go to Google right now and just search for any keyword with a higher keyword difficulty, you will find that the majority of the website that ranks on the first page of Google has a higher domain authority.
Only a few websites might have a lower domain authority ranking on the first page of Google and that too is because of the fact that it has higher topical authority on that particular topic.
Link building impacts your website’s domain authority in a positive way, only if you receive do-follow links from high domain authority sites.
Remember, if you receive no-follow links from high domain authority websites, it won’t impact the page rank or DA of your site since no link juice is passed on to your domain, but only will impact the amount of referral traffic your site receives.
2) Boost Referral Traffic –
Referral traffic doesn’t necessarily impact the search engine rankings of your website, but it surely will help you achieve your business goals such as the amount of leads generated, etc. only if you are getting high-quality backlinks and relevant links to your website.
In simple terms, if you are building lots of links to your website, you will receive lots of referral traffic in return.
3) Builds Credibility and Trust –
According to Google, if your website is ranking on the first page, it just means that you have a lot of customers or you already are a well-established business that provides good value to its customers or audiences.
So, when a potential customer is going through a well established high DA and reputable website and finds your link to the website on it, they definitely going to trust you as you are now mentioned on a big brand site or authoritative source of your industry making it easier for you to convert them into a customer.
4) Reduces Bounce Rate –
Quality backlinks will definitely reduce your website’s bounce rate only if you are executing the link-building campaign with the right strategy in mind.
Let’s say you are a website that only speaks about Search Engine Optimisation and Artificial Intelligence like our website and you are reaching out to a website in the food industry to build a backlink, The chances of people reading my content coming from a food website is very much lower in comparison to people coming from another website that just speaks about Search Engine Optimisation.
In simpler terms, people coming from a similar niche or similar industry from other websites is the key to reducing your website’s bounce rate as they are more likely to be interested in knowing more about you, considering you are providing high-quality content.
5) Better Visibility and Exposure –
As per Search Engine Journal,
Considering the fact that building links improve domain rating and impacts your search engine ranking in a positive way, it just concludes that the more you focus on link building, the closer you are to achieving good amounts of organic traffic that can skyrocket your business.
6) Greater Revenue Opportunities –
According to MyCodeLessWebsite,
This means that, if you are someone who is focusing on both (Content and link Building), you have a higher chance of ranking faster and better on Google leading you to generate tons of potential customers for your business.
7) Helps Build Relationships in your Niche –
The best part about the entire link-building process is that you constantly need to reach out to people and build and maintain relationships only if you are doing the entire process by yourselves or with your own in-house team. Systematic outreach can boost your link-building game to a whole new level
You can build relationships with them by doing guest-posting on their website or asking them to get a link in return for whatever you can provide to them which is valuable for their business.
Always remember, before reaching out to anyone in your niche, understand their business and what they have to offer in-depth like it’s your own business, and on the basis of it, propose a value to them, this strategy will definitely improve the chances for you of getting a reply them which might even convert!
In conclusion, there are tons of benefits of link building if it is executed in the right manner with the right SEO Strategy without following any of the black hat SEO techniques if you want to shield your website from any negative impact caused due to Google updates in the near future.
The short answer is YES. The long answer is that link building is important but it's not the only aspect that can help you achieve a better ranking on any search engine. There are multiple factors such as On-Page SEO, Quality of Content, Website User Experience, etc matters. If you are focusing on all the aspects, the chances of you getting quicker results through SEO is very much higher.
The purpose of Link Building is to get links or mentions from other websites to yours thereby indicating to Google that your website is one of the most relevant in your niche or industry.
Natural link building is a process in which the website owner is not reaching out to other websites for guest post opportunities or anything but still is able to get links from the website since their content is a valuable source to those websites.